Crypto billionaire Justin Sun is making headlines again with a bold move in the digital currency world. The founder of the TRON blockchain is buying another $100 million worth of the $TRUMP token, effectively doubling his known investment in the digital coin tied to former President Donald Trump.
Sun is quickly becoming one of the biggest whales—or major investors—in the Trump-themed crypto space. His latest announcement came via a post on social media platform X (formerly Twitter), where he revealed that $TRUMP tokens will soon be tradeable on the TRON network.
“$TRUMP on TRON is the currency of #MAGA,” Sun declared.
This move comes at a pivotal moment for political meme tokens, which are seeing rising interest and controversy. Since its launch in January, the $TRUMP token has been extremely volatile. It peaked at a jaw-dropping $15 billion market cap on day one, only to crash down to around $2 billion by July.
Despite this wild ride, Sun seems confident. The $TRUMP token is now a major part of the Trump family’s growing presence in the crypto world. Notably, 80% of the token is reportedly controlled by the Trump Organization and its affiliates.
At the same time, lawmakers are pushing back. The proposed “End Crypto Corruption Act”, introduced by Senate Democrats, aims to stop elected officials and top government employees from creating or promoting digital assets. This includes politically charged tokens like $TRUMP.
Still, the Trump crypto empire is booming. Every $TRUMP transaction comes with a fee, and a portion of that automatically goes into wallets tied to its creators. According to blockchain analytics firm Chainalysis, these wallets collected over $324 million between January and April—before the firm stopped tracking the data due to other commitments.
Justin Sun isn’t new to high-stakes moves. In January, he invested $75 million in the WLFI token, another Trump-linked digital asset where 75% of profits go to the Trump family. He later became one of the top $TRUMP token holders, winning a contest for top investors.
Sun is also expanding into U.S. public markets through a reverse merger with SRM Entertainment, a toy company backed by Dominari Securities—a boutique investment bank with strong Trump family connections. In fact, Donald Trump Jr. and Eric Trump joined the advisory board of Dominari Holdings earlier this year, shortly before the firm’s stock price soared.
Sun’s latest move shows just how deeply Trump-themed cryptocurrencies have taken root in the speculative heart of the crypto market. It also highlights how influential figures like Sun are seizing the moment to strengthen their position in the growing intersection of politics and digital finance.
As crypto continues to evolve and mix with real-world power, the story of the $TRUMP token—and the people behind it—is just getting started.